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A Full Service
Art Licensing Agency


At Licensing Liaison, we identify & promote talented artists in the licensing field & work to brand their styles and to enhance the success and collectability of their artwork. We work with manufacturers in a wide variety of product categories who recognize these artists' unique & appealing styles, exceptional talent & professional business standards. Our artist partners are dedicated professionals, who are committed to providing clientele with the special imagery they need.

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SURTEX SHOW NYC

Hi Friends! Tara Reed, of Tara Reed Designs Inc. and I have been asked to lead a seminar during the Surtex Show in NYC on ‘THE BASICS OF ART LICENSING”, taking place on May 20th from 11:30 – 1:00 at Jacob Javits Convention Center. A description of the event is as follows:
As a sequel to Basics of Art Licensing – Part 1, this session goes deeper into the fundamentals of art licensing. Working with agents, attorneys and prospective customers will be discussed by our expert presenters, Tara Reed, President of Tara Reed Designs and Alicia Dauber, Licensing Liaison, LLC, as they share their expertise and arm you with all the tools necessary to begin building critical momentum for your business. You’ll get a clear understanding of how agents work, what questions to ask, and how to decide if they’re the right way to go for your business. And more importantly, you’ll get tips on how to evaluate and find the right one(s) for your business by knowing what key questions to ask. Another key element of the art licensing business involves legal issues….whether it’s a licensing agreement or agent agreement, our presenters will give you an overview of what you need to be aware of – is a contract essential? Who drafts it? Is an attorney needed? Lastly, you’ll be guided through best practices for approaching potential licensees…. from researching whom you’d like to do business with, getting their attention and making a pitch. And it doesn’t just end there… in fact, that’s merely the beginning of new relationships from which businesses can grow.
For more information on this and other seminars offered at Surtex, please visit the website at http://www.surtex.com/TheShow/2012ConferenceProgram/tabid/103/Default.aspx

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